MATERIAL & CARE

What Metals Are Used in Fashion Jewellery? A Guide for Indian Buyers

From brass and copper to 316L stainless steel, sterling silver and PVD finishes, discover the most common jewellery metals and learn which options are best for everyday wear in India.

PVD Coating Explained: Why Anti-Tarnish Jewellery Lasts Longer

Wondering why some jewellery never seems to lose its shine? Discover how PVD coating improves durability, resists tarnishing and makes modern fashion jewellery perfect for everyday wear.

Why 316L Stainless Steel Is the Future of Fashion Jewellery in India

316L stainless steel is transforming fashion jewellery with its durability, anti-tarnish finish, skin-friendly properties and affordable luxury. Discover why it has become the preferred material fo...

How to Care for Artificial Jewellery at Home: Expert Tips from Tanishtra to Keep Your Favourite Pieces Looking New

Keep your favourite fashion jewellery looking brand new with expert care tips. Learn how to clean, store and protect artificial jewellery from tarnishing and fading.